Entrepreneur

UNIT DESCRIPTION

This unit provides prospective product managers and marketing executives with a comprehensive set of knowledge and skills in new digital product development and management including: Opportunity Identification/Selection; Concept Generation; Concept/Project Evaluation; Development; and Launch. Undertaking the role of digital product managers, students follow the new digital product process and gain hands-on experience in generating ideas, research and development, production design and sales and financial forecasting. Students will focus on how to implement practical solutions to complex digital product development and management problems. They will develop new digital product plans and pitches for real-world clients.

LEARNING OUTCOMES

On successful completion of this unit students will be able to:

1. Apply the new digital product process and analyse opportunities for new digital product development
2. Communicate the outcome of digital product attribute analysis to key stakeholders
3. Produce sales forecasting and financial analysis reports
4. Develop a new digital product plan and proposal

CERTIFICATION

The optional assessment tasks associated with this unit provide an opportunity for participants to consolidate their learning and to benchmark their understanding against the standard set by Chancellor Institute. Participants enrolled in this unit who successfully complete the optional assessments will qualify for a grade, academic transcript and certificate of completion for that unit. For further details about the assessments, please click on the Curriculum tab or contact our course advisors. Additional unit fees apply for students electing to undertake assessments. Participants who elect not to complete the optional assessments for this unit will receive a certificate of participation for the unit.   Shareable on Linkedin. You can share your certificates in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.