International Master in Fashion Management
The International Master in Fashion Management is delivered by Chancellor Institute’s global facilitators and designed and accredited by Rome Business School.
The International Master in Fashion Management, a one-year program taught in English, aims to build key managerial competences to manage and run fashion companies, fashion shows and fashion products. During the program you’ll have the opportunity to build and communicate effectively, fashion brand’s reputation and stand out as an innovative and responsible leader in the global fashion industry.
Delivered through Chancellor Institute, the International Master in Fashion Management features:
✔ World-Class Faculty – Learn from international industry experts
✔ Flexible Learning – Complete online in one year full-time or two years part-time
✔ Global Recognition – Earn a degree from Rome Business School
✔ Capstone Project – Apply real-world business solutions through research-driven strategy
✔ Networking & Career Growth – Connect with a global network of professionals and leaders
Accreditation
Students who successfully complete the program will receive their qualification from Rome Business School, one of the leading and most international business schools in Italy.
Duration
1 Year Full-Time,
2 Years Part-Time
Mode
100% Online
in English
Intakes
February
June
September*
Rome Business School
Rome Business School is one of the leading and most international business schools in Italy.
It is the first and only Italian Business School in the Times Higher Education World University Rankings.
“We are committed to creating future managers, entrepreneurs, and professionals to a level of excellence and ethics in their competences to take the world to the next age of modernity and progress.
The quality of our programs is underpinned by a working atmosphere always connected to the professional world in which the participants share experiences and learn from their classmates. If you are or want to become a proactive person, full of energy, charismatic, a leader to guide your company to success, you are one of us.”
Top Awards & Recognitions
- Top 3 Business school in Italy according to international Rankings (QS & Eduniversal)
- #1 The most International Business School in Italy
- 7 of Rome Business School’s Masters are among the top 50 Masters globally
Top-Tier Research Status
Rome Business School is the only Italian business school included in the prestigious Times Higher Education (THE) Interdisciplinary Science Rankings 2025. It joins as a Reporter thanks to its Dissemination Research Center, awarded for its innovative and multidisciplinary approach, numerous international collaborations, and recognition in the academic research landscape as a promoter of knowledge exchange and dissemination worldwide.
Program Overview
Embark on a new role in the fashion sector with the International Master in Fashion Management and gain knowledge of the successful strategy of ‘Made in Italy’ brand. The program features a strong focus on the world of fashion management, luxury management, fashion branding and communication strategies, fashion event management, and sales techniques with a number of activities and events organised during the learning path.
Learning Outcomes
- Identify and develop effective managerial strategies for fashion businesses
- Learn and understand the specific characteristics and differences between the various types of production in fashion and luxury.
- Analyze and perfect offline, online, and performance-integrated fashion system strategies, pertaining to marketing, branding and communication.
- Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, Style by understanding the different roles and responsibilities in a Fashion Company organization
- Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.
The program employs authentic learning tasks, real-world scenarios and case studies, live workshops and client-based projects to provide students with hands-on experiences.
Career Pathways
- Merchandising Manager
- Luxury Brand Manager
- Luxury Retail Buyer
- Store Manager
- Visual Merchandiser
- Product Manager
- Market Research Analyst
- Luxury Fashion Consultant
- Marketing Manager
- Creative Director
- Area Sales Supervisor
- Designer or Stylist
Courses for the International Master in Fashion Management
- Start with managerial core
- Get into focusing and specializing
- Become an innovative and responsible leader
- Business in action
- Global trends lab
- Elective
- Capstone project
- Optional – Global Bootcamps
*Electives subject to availability
Entry Requirements
Bachelor’s degree with 3+ years of professional experience or 5+ years of relevant professional experience.
Course Details
Core courses within the International Master in Fashion Management include the following:
Develop Managerial Competences to lead fashion and luxury products, brands and companies.
During the first module of the International Master in Fashion Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations. - Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Do impactful marketing, branding, digital communication & sales of fashion & luxury offering & manage fashion eventsDuring the second module of the International Master in Fashion Management, students will learn how to:
1) The Fashion and the Luxury market, sociology and people
- Fashion & Luxury uniquenesses in Customer’s mind
- The Fashion Industry, its Cultural Revolution and Fashion Sociology
- Fashion industry and the Success Factors of ‘Made in Italy’
- People, Roles, Functions, Managerial Competences linked to Fashion
2) The role of Design, Style, Production, Merchandising & Buying in the success of a Brand and of a Collection
- Trends in Style, the importance of Quality and Craftmanship
- The Importance of Materials and Fabrics
- The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI
3) How to build a Top Brand: the Branding and Positioning mantra and the Marketing behind it
- From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups
- In Store Communication, Visual Merchandising & Buying
- The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
- Fashion Styling
- Collaborations’ role in building hype
- Success stories on Brand Building (Tod’s, Bulgari)
- Experiential Marketing: The case of GUCCI, Valentino, Versace
4) The crucial role of the Store in Fashion in generating Desirability, Purchase and Loyalty
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The key role of Sales Ambassadors in Store
Embrace new tech for fashion, innovation and sustainable fashion businessDuring the third module of the International Master in Fashion Management, students will learn how to:
5) New Tech for Fashion, Innovation & Fashion Law
- Fashion Tech & Innovation
- Fashion Design & Clothing Technology
- Fashion in the Metaverse and Fashion Gaming
- Fashion Law: IP/Trademark Issues, Copying and Counterfeiting
6) Sustainable Fashion & Ethics
- Sustainable Fashion Production & Fashion Supply Chains
- The Global Fashion Industry: Recent Challenges and Fashion Forecasting
- Building ethical and responsible organizations
Practice Lab | In partnership with ValentinoRome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Fendi managers.
They will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Fendi managers with whom you will create strategy to guide customer’s through the customer’s journey of Fendi products.
Business in Action – Hands-on LabThe Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to Identify Global Trends Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- Ethics of AI and Big Data
- The World in 2030: Future Scenarios
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies
Why Electives?The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 7 main areasof interest:
Macro Area I
Next Gen Business: Innovation, AI and Digital Growth
- Area 1: Innovation & Growth
- Area 2: AI4 Business: Shaping the Future
- Area 3: Tech & Digitalization
Macro Area II
Global Business Excellence
- Area 4: Industry Business Excellence
- Area 5: International Business
- Area 6: Global Electives with RBS international partner Business Schools
- Area 7: Introduction to preparation for professional certifications
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Previous year experience
The Practical Challenge:
Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.
Students within the International Master in Fashion Management can elect to undertake a Global Bootcamp as an optional extracurricular activity. Additional fees apply. Bootcamps are subject to availability. Checkout the Bootcamp page for more information.
Bootcamps are an intensive and highly engaging experience that allow participants to fully immerse themselves in a given topic or sector. During a bootcamp, students have the opportunity to deepen their skills, acquire new knowledge and put into practice what they have learnt through a combination of theoretical lectures, practical workshops and collaborative activities.
Throughout the week, you will have the opportunity to immerse yourself in an intensive and engaging business experience. You will face stimulating challenges, interact with experienced managers, students and lecturers, and have the opportunity to develop your own project. This project, the result of your commitment and creativity, will be presented at the end of the Bootcamp Experience, allowing you to showcase your skills and ideas in front of an audience of experts and industry professionals. It will be a unique opportunity to test your skills, receive valuable feedback and deepen your knowledge of the corporate world, contributing to your professional growth and development.
Among Rome Business School’s partners
Top 3
Business school in Italy (QS & Eduniversal)
98%
Student placement rate
36%
Average salary increase upon master completion
* Data on employment rate and salary increase refer to Rome Business School figures
Ready to Apply?
Submit your application directly to Chancellor Institute.
Find Out More
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About Chancellor Institute
A for-purpose enterprise, Chancellor Institute’s vision is to revolutionize the student experience with industry led, practical, and authentic lifelong holistic education.
We’re a founding partner of UniMinistry Foundation, a registered charity and non-denominational Christian organization.
Together, we are delivering innovative programs and experiences which are designed to bring ethics, personal and professional development to the centre of a person’s life.
Disclaimer
The International Master in Fashion Management is available online only.
Program structures are subject to change and students must check with their course advisors for the latest approved curriculum.
Not all programs and courses are offered in every intake.
Chancellor Institute charges fees on a per course basis.
All Chancellor Institute fees are in US Dollars unless stated otherwise.
We do not deliver courses to international students studying on a student visa in Australia.
Programs and courses may incur Goods and Services Tax (GST).
Prices are subject to change without notice.