UNIT DESCRIPTION
This unit introduces the student to the skills necessary to be a successful entrepreneur. For the business person, management is less about day-to-day operations of the organisation, and more about positioning the organisation, articulating a vision, and designing the organisation to achieve competitive advantage.
Throughout the unit, students will examine issues essential for the organisation's long and short-term competitive position. As part of this approach the students will examine the immediate business environment but in the context of identifying potential gaps in the market or opportunities that may emerge from time to time. Traditional business planning, which is covered in this unit, is complemented by the studies undertaken in the entrepreneurial mindset unit and the skills developed through the entrepreneurial financing unit.
LEARNING OUTCOMES
On successful completion of this unit students will be able to:
- Propose business growth strategies in a professional, understandable, structured, persuasive and logical manner based on sound research and analysis
- Evaluate business decisions/practice in light of economic, social and environmental sustainability
- Integrate key ethical implications of business decisions/practice in strategy
- Critique the role of the leader in designing and implementing strategy
CERTIFICATION
The optional assessment tasks associated with this unit provide an opportunity for participants to consolidate their learning and to benchmark their understanding against the standard set by Chancellor Institute.
Participants enrolled in this unit who successfully complete the optional assessments will qualify for a grade, academic transcript and certificate of completion for that unit.
For further details about the assessments, please click on the Curriculum tab or
contact our course advisors. Additional unit fees apply for students electing to undertake assessments.
Participants who elect not to complete the optional assessments for this unit will receive a certificate of participation for the unit.
Shareable on Linkedin. You can share your certificates in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.
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