Digital Media

Chancellor Institute


The Digital Media course prepares students to lead in digitally agile and ever evolving media environments. Students learn to apply the principles of leadership, entrepreneurship, and innovation within organisations, navigate the legal, governance and ethical challenges found in professional environments, utilise new technologies and media for entrepreneurial ventures, and use data analytics and metrics to inform decision making within organisations. Students research and write stories for nonfiction genres and platforms and explore a wide range of journalism topics including the media landscape, news values and the editorial process, structure, and storytelling. Seminars are run as ‘editorial workshops’ with industry guest speakers discussing their trade including current trends and opportunities for journalists, editors, bloggers, and publishers. Students develop a portfolio of written, video, audio, photographic material as part of their studies and undertake supervised research projects. They also have an opportunity to complete, as an elective, the Leadership Immersion (internship) or Leadership Mentorship unit. The course employs authentic learning tasks, real-world scenarios and case studies, lab workshops and client-based projects to provide students with hands-on experiences.  


On successful completion of this course students will be able to:
  1. Apply the principles of leadership, entrepreneurship, and innovation within organisations
  2. Apply legal, governance and ethical practices in a professional environment
  3. Use new technologies and media for entrepreneurial ventures
  4. Use data analytics and metrics to inform decision making within organisations
  5. Research and write stories for nonfiction genres and platforms
  6. Assume responsibility as a professional practitioner in managing projects
  7. Produce audio, video and photographic content for digital media platforms
  8. Design and produce research projects related to digital media


The optional assessment tasks associated with this course provide an opportunity for participants to consolidate their learning and to benchmark their understanding against the standard set by Chancellor Institute. Participants enrolled in this course who successfully complete all units including the optional assessments will qualify for a grade, academic transcript and certificate of completion for this course. For further details about the units, please click on the Curriculum tab or contact our course advisors. Additional unit fees apply for students electing to undertake assessments within units. Participants who elect not to complete the optional assessments for this course will receive a certificate of participation for the unit.   Shareable on Linkedin. You can share your certificates in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

Course Features

  • Course Code DM502
  • Units 16
  • Duration 2 years
  • Skill level Intermediate
  • Study modes 100% Online
  • Language English
  • Assessments Optional
  • Prerequisites Restriccted
  • Fees View
Chancellor Institute

“Our vision is to revolutionize the student experience with industry led, practical, and authentic lifelong holistic education.”


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