Social Media and Viral Marketing

Chancellor Institute


This unit provides students with an interdisciplinary insight into the key theories, concepts and best practices related to social media and viral marketing. Students examine platforms like Youtube, Twitter, Facebook, Instagram, LinkedIn, Snapchat and TikTok, and analyse the use of social media in journalism, broadcasting, public relations, advertising and marketing. With a focus on critical thinking, the unit explores the new, evolving and maturing networking tools within social and mobile media spaces and students learn both to evaluate and utilize current and future forms of social media communication for commercial and social causes.


On successful completion of this unit students will be able to:
  1. Present communication plans to key stakeholders
  2. Produce content for various social media platforms
  3. Create social media communication strategies for journalism, broadcasting, public relations, advertising and marketing
  4. Apply ethical decision making in the use of social media for commercial and social causes


The optional assessment tasks associated with this unit provide an opportunity for participants to consolidate their learning and to benchmark their understanding against the standard set by Chancellor Institute. Participants enrolled in this unit who successfully complete the optional assessments will qualify for a grade, academic transcript and certificate of completion for that unit. For further details about the assessments, please click on the Curriculum tab or contact our course advisors. Additional unit fees apply for students electing to undertake assessments. Participants who elect not to complete the optional assessments for this unit will receive a certificate of participation for the unit.   Shareable on Linkedin. You can share your certificates in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

Course Features

  • Unit Code OA501
  • Seminars 12
  • Duration 36 hours
  • Skill level Intermediate
  • Study modes 100% Online
    Study Abroad
  • Language English
  • Assessments Optional
  • Prerequisites Nil
  • Fees View
  • PDF Brochure Download
Chancellor Institute

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